| We'll
divide these into 2 categories: Adding to an existing
business or marketing your new bar.
Some sizable percentage of
Oxygen bars give the sessions away to draw clientel or
to keep them occupied while they wait or receive
some service. Oxygen bars are often installed in
waiting rooms like dentists offices, and hair salons to
"occupy" a customer who may have to
wait.
Some tanning salons include
it with tanning packages. Nail salons add it both to
reduce the intake of acrylic fumes and as
entertainment while their nails are being done. Tattoo
salons are the fastest growing segment of service
industries adding Oxygen Bars.
Oxygen bar Entrepeneurs:
Often these are new businesses that intend to use
their oxygen bar as a revenue generating business.
This can be done by renting the equipment for trade
shows, Grand Openings, to Nite Clubs, Mall Placements,
Special Events of all kinds. They are even successful
in car washes especially with a juice or coffee bar.
We even know of one in a county courthouse snack bar.
Trade Shows: Breathe actually
got its start by installing and operating Oxygen bars
for clients who used them as a booth attraction. They
are perfectly suited to this function. Since they pay
for the service and give it to the show attendees to
draw them into their booth they are very busy and
often have long lines to try it. This setup works well
for everyone. The attendees get a free shot of oxygen,
The booth gets 3-5 minutes of a "hooked up"
prospect to pitch their products or services and the
oxygen bar owner gets paid for every person they hook
up. The fees run from $2 to $5 per person plus
expenses. A 1000 hooked up attendees in a single
weekend is very common. You usually can get far more
connected to oxygen than you would if you were
charging for it and the booth gets far more attendees
to stop by then they would normally. Often you can get
annual contracts and setup for the same booth year
after year. We still setup for a fashion show now in
our 11th year. We accept no new contracts so we would
never compete with our equipment customers. We may
even be able to send you clients when they call us to
rent equipment in your city.
Nite Clubs: This is the
main source of revenue for the O2 to Go oxygen bar.
Almost any nite club will try an oxygen bar. You can
do these many different ways. Revenue share: They rent
the equipment: or you rent space, and more. Revenue share
is the most common. In this setup you will install
your Oxygen bar in their location. Usually you supply
the operator. We like this setup better because our employee is watching the equipment both for
cleanliness/maintenance and abuse. Normally we
subtract operating cost form the gross revenue then
split the profit with the Nite Club. We also do well
with the space rental if it is a good location in the
bar. You'll need the marquee in a nite club. The bar
gets lost in the crowd without the brightly lit
marquee shining "Oxygen Bar" over head.
Salons: The more upscale the
better. Tanning salons are a little install hassle but
work very well. Many tanning salons include oxygen
with their packages. This makes it harder to determine
the profit. Our Infusors can be connected to the
tanning software that tracks them as if they were a
tanning bed. That makes usage easily trackable. Hair
Salons do use them for the waiting room or when the
customer is waiting for something to dry or set. The
cannula makes wearing them impracticle while in the
chair. Nail salons work very well and helps alleviate
the smell of acrylic. Tattoo Parlors are our fastest
growing market
Events: They range from Grand
Openings, Parades, Festivals, Parties, fairs and
marathons. We have been successful at all of these. In
most of these we are hired to put on and charge a
setup fee and so much per person. We do pay for the
booth and charge at some festivals and fairs. We have
set up a bar at the California State Fair in
Sacramento since 2001 and have always made money.
Booth location is key to this and that means selecting
your spot early usually the year before. Oxygen Bars
are extraordinarily successful at the various hemp
festivals. We sell hundreds of our "It's O.K. to
Inhale" T-shirts at these. It is not financially
profitable but we setup in "March of dimes
"and "Walk for the Cure". For a small
actual cost and some of your time your bar can be used
to promote causes you believe in.
Malls/shopping: Selective
malls have been successful long term. The fashion Mall
in Las Vegas and Mall of America have had profitable
oxygen bars for more than 5 years. There are no doubt
many more than this but malls are less successful than
you would think. Almost anyone will try an oxygen bar
but only those knowledgeble of the benefits will be
repeat customers. The key is getting them in front of
new customers. Malls have the same issue that nite
clubs have, the same customers. The key to making
malls, shopping centers and nite club locations
successful is to move them often. Six to eight weeks
and then move to another location. You can even come
back in six months but as soon as you see sales
sliding off, move your bar to a new location and you
can stay profitable.
Airports: The rent can be
high but exhausted travelers love the refreshing blast
of some pure oxygen. Add a massage chair and you have
a hit.
Resorts: Especially Ski
Resorts are usually profitable. While this is seasonal
it can earn enough in a short time to be worth it. Day
Spas at year around resorts are a great place to run a
business. Setup on a fitness cruise and you get paid
to go on vacation.
Equipment sales: We'll pay a
finders fee for any leads you send us for Oxygen Bar
Equipment. The amount depends on the sale. We pay 5%
on packages and 3% on ala carte equipment. You
probably don't want a competitor around the corner but
if you get an inquiry from a tourist or visitor we'll
make it worth your while to get their information and
pass it on. If you give them our information please be
sure to have them tell us you sent them or you call us
and let us know you referred them.
|